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Packages

Full = Full, Basic = Basic, Not = Not

On this page we listed the differences between the different MC DC packages:
 
LINK package
UNITE package
CONNECT package
  FREE FREE and exclusively for IAB members * 4.000 Euro (or 3.000 Euro as IAB member)
  Explore now   Upgrade now
 

Market Insights Challenges
Digital consumption profiling data Full Full Full
The C2C online economy Not Not Full
Interactive content on the move: the mobile future Not Full Full
The medium is the message: consumers are communicating through different channels Basic Basic Full
The digital world as seen by digital natives, silver surfers and world wide women Basic Basic Full
 

Branding & Communication Challenges
Emancipated consumers: from shouting to building Not Basic Full
Building future proof brands: social influence marketing Not Basic Full
Building an online social identity Basic Basic Full
Digital utility seeking: the Internet and mobile as branding instruments / branded utility Not Basic Full
Avoid avoidance: advertising, targeting and media planning in the 21st century Not Full Full
 

Customer Experience Challenges
The role of the Internet in the purchase decision process: mixed-mode buying Not Basic Full
The role of search in brand building and lead generation Not Full Full
E-commerce drivers: influence of the economical climate Not Basic Full
Consumer trust and online confidence Not Full Full
Return on information: providing personal data in return for personalized services and information Not Basic Full
Enforcing customer loyalty through digital media Not Not Full
 

Innovation Challenges
Co-created product innovations leading to better brand experiences Not Not Full
 
 
What you will receive
LINK package
UNITE package
CONNECT package
Quantitative research data in user-friendly online reporting tool 20% of the data 50% of the data 100% of the data
Managerial PDF report based on quantitative findings Not Full Full
Managerial PDF report based on quantitative and qualitative findings, secondary data, cases and our vision on the future Not Not Full

* This package cannot be ordered if you are not a member of the IAB.

 




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